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Kind Action

Our Mission: We aim to reduce single-use plastic from our customer's daily lives. We want to make eco-cleaning easy, accessible and affordable to everyone.
Our Vision: To end the need for single-use plastic cleaning bottles

We are proud to be Made in Britain certified. The whole process from product development, manufacturing, packing and posting all takes place from our factory in the West Midlands. This makes the carbon footprint of our products incredibly low.

We wanted our packaging to be as planet friendly as the sachets inside. Our boxes and labels are made from recycled and recyclable cardboard/paper. Every part of our packaging can be popped either into the compost or a recycling bin making it officially zero waste.

All of our products are vegan and contain no animal derived ingredients. They are not tested on animals and we do not collaborate with businesses who do. Our products use all sustainably sourced active ingredients, as well as pure essential oils for our fragrances wherever possible, meaning that once diluted over 99% of the product is natural ingredients.

Our standard sachets are 7.5cm long and our packaging is tiny. Innovative concentrated cleaning like this saves space on storage and transport which of course is far better for the planet. All packaging and suppliers are sourced from manufacturers local to our factory making the carbon footprint of our packaging super small.

Our team is like our sachets, small but mighty! All of us are committed to sustainability and promoting eco-friendly lifestyles. Working for a start-up can be chaotic but is equally very fun.

Iron & Velvet

100% PLASTIC-FREE CLEANING! Water-soluble refill sachets that are kind on the environment. Never throw a bottle away again ♻️ Sustainable swaps made easy 🌎⭐ 👇 DROP the sachet into an existing bottle, 💧 FILL the bottle with tap water, 💃🏽 SHAKE to mix the solution and use for a powerful clean, ♻️ REPEAT without throwing the bottle away.

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