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7 Ways to Support Independent Retailers


Independent Retailers do so much for our local economies and communities, creating jobs and helping our areas thrive. Every time you shop with a small business, 63% of your money stays in the local economy, compared to just 40% of profit from bigger businesses.


But even if funds are tight and you don’t have the extra cash to be supporting all independents in your local area, there are a whole host of things you can do to support Independent Retailers and reward businesses who put planet and people above making unnecessary profit.


Let’s take a look at 7 things you can to do support independent retailers.



1. Shop with independent retailers


This seems like an obvious one, but one of the best things you can do to support a small business is to shop with them. Whether you’re looking to make a swap in your weekly shop, or are looking for a kinder alternative to your bigger, one-off purchases, consider shopping with an independent retailer instead of heading to your local big supermarket. Not sure how to get started? Sign up to our newsletter, every week we share tips and swaps you can make to support small and kind businesses.


2. Join our Human Kind Club waiting list


We’re currently developing our Human Kind Club platform, where conscious consumers like you will be able to shop with independent retailers and small businesses, AND get rewarded for it. As a member of the Human Kind Club, you’ll unlock discounts, incentives and rewards for shopping kind and supporting kind businesses. Join the waiting list to be one of the first to join our Human Kind Club!


3. Leave your favourite small business a review


Big businesses have the kind of big budgets that bring their business straight to the top of search engine pages. But for smaller businesses that don’t have the budget, reviews are one of the most powerful tools to get seen online. If you love what they do, tell them what you love about them in a review!


4. Share them across your social media


Similar to leaving a review, spreading the word about your favourite local business on your social media channels is a great way to support an independent retailer. It doesn't matter whether you have 10 followers or 100, a post can go a long way to helping bring new customers to independent retailers.


5. Sign up to their newsletters


If your independent retailer or local business has a newsletter, sign up! The more proof a small business has of a growing audience, the more likely they are to be approved for opportunities, grants and funding. Plus you’ll be the first to hear about all of their small business updates and product launches too!


6. Engage with their social media content


Social media algorithms reward accounts that get engagement, and push their content across the platform to new audiences. Whether you’re commenting, sharing, saving, or even just liking, every interaction and engagement with a small business’ social media content goes a long way to supporting their business.


7. Refer them to friends and family


If you don’t fancy sharing the news about your favourite local businesses online, do it the old fashioned way and tell your friends and family all about how they can benefit from their product or service.


Want to take action now to support independent retailers? Take a look at the businesses in our Kind Business Club. These have been verified for supporting people and planet through their business, so shop with our Kind Business to support independent retailers!


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